Work Experience

Formal Education

I began my career in Toronto at Spencer Francey Peters (SFP), one of Canada’s leading design firms, where I continued to work for more than five years before striking out on my own.

As a freelance consultant, I’ve had the opportunity to work on a wide variety of projects including corporate identity and brand implementation, Web application and user interface design, environmental graphics, advertising, packaging, event promotion, and digital illustration.

Freelance Design Consultant
July 1997 – present

Responsibilities: Leverage my accumulated skills, knowledge and experience to help clients find design solutions that are simple, useful, and effective.

Clients: Audience Rewards, The Beauty Forecast, The Black and White Gallery, Brightroam, Broadway Education Alliance, Camp Broadway, Clarion Foundation, Cocktail Nuts, Garbett Design, Konzuk Metalwear, Lancier, Lavalife, Microsoft Health Solutions Group, N5R Realty Advisors, Nederlander Organization, Newtopia, NSCAD University, Ove Design & Communications, Publicis Canada, SiteShuffle, Suzy Conn, RentMyPlace.com, Wifidelity



Creative Director
Microsoft Health Solutions Group (Redmond, United States)
December 2006 – May 2009

Responsibilities: Working closely with the senior marketing team, I helped develop and launch the Microsoft HealthVault platform while envisioning a new generation of online health applications for both enterprise- and consumer-based users.

Projects: Microsoft Amalga, Microsoft HealthVault



Creative Director
Points International (Toronto, Canada)
October 2004 – November 2006

Responsibilities: Working closely with the senior marketing team, I helped design and implement a new online user experience for the entire Points.com Web site.

Clients: AirIncentives, American Airlines, Audience Rewards, Points.com



Design Director
Wild Horse Communications (Toronto, Canada)
June 2003 – March 2004

Responsibilities: I helped lead the design and implementation of environmental graphics, signage, and other branded communications materials for a nation-wide network of Rogers Plus retail stores.

Clients: Kahnert Furs, The Morris Law Group, Reach for the Rainbow, Rogers Wireless, Shoom, SYN-X Pharma



Graphic Designer
Spencer Francey Peters (SFP) (Toronto, Canada)
October 1997 – April 2003

Responsibilities: Working closely with a wide range of clients, I helped design and implement new branding programs through the use of branding manuals, digital artwork, templates, and other branded communications materials.

Clients: AGF Management, Alcan, BrandActive, Canada Post, Canadian National Institute for the Blind, Design Exchange, Direct Energy, Financial Planning Standards Board, FoodTrust of Prince Edward Island, Four Seasons Hotels and Resorts, IMAX Corporation, ING Canada, Kinectrics, Mount Sinai Hospital, OpenCola, Royal Ontario Museum, Smart & Biggar/Fetherstonhaugh, TD Waterhouse, Scotiabank, Spencer Francey Peters, Toronto Hydro Corporation, William Osler Health Centre