Direct Energy
Branding Programs



Direct Energy is one of North America’s leading energy retailers, providing integrated energy solutions that include natural gas, electricity, and home services such as HVAC service or repair, and energy-efficient home improvements to over 5 million customers.

Presented on the following pages are selected samples from a branding program that was developed following Direct Energy’s acquisition of Enbridge Home Services in 2002.

Shown here are sample screens from a quick reference brand guide produced as an interactive PDF document.




Quick Reference Brand Guide